Cisilion & Sega worked together over 18 months to deliver the transformational benefits necessary for Sega to execute on their key business drivers. Find out how technology, services and support enabled true collaboration and the tangible results obtained.
Why Business Transformation?SEGA Europe, a division of Japan's SEGA Sam-my Holdings, develops some 40 game titles a year for the inter-national video game market. SEGA consistently ranks among the top 12 vid-eo game publishers worldwide, with annual revenue in excess of $1.6 billion. In Japan, SEGA holds the top spot among gaming software makers in revenue, topping Konami.Unleashing Sonic the Hedgehog's power to run faster than the speed of sound and roll himself into a lethal blue ball in pursuit of the evil Dr. Robotnik, are just some of the action-packed plot lines, stunning visuals, and tactical challenges that have captivated millions of gamers worldwide and propelled SEGA Corporation into a top tier international video gaming company.Eventually, however, growth prospects for game consoles dimmed, leading to SEGA's strategic decision in 2001 to exit the console business and shift its focus to developing software and game titles for third-party platforms such as the Microsoft Xbox, Nintendo Wii, and Sony PlayStation. The decision proved to be a smart one. Opportunities in video game development were just beginning to explode and by 2008, revenue for the industry reached $11.7 billion, according to the Entertainment Software Association.As part of its new strategy, SEGA consolidated operations to create SEGA Europe, and plans were laid to expand into Eastern Europe and other new markets. Sonic the Hedgehog and other games made famous by SEGA were on their way to going global, multilingual, and “platform agnostic”. In an industry fuelled by creativity and innovation, video game companies must negotiate the fine line between giving creative latitude to their star developers while staying on track to meet strict development cycles and marketing deadlines - as well as adhering to stringent security standards and budget constraints. Moreover, game makers are entering the business in record numbers, forcing established companies to continually deliver faster, better, bug free games. Poor coordination between teams or technical delays can be costly, impacting both revenue and market.
Rob Morgan
(Managing Director) Cisilion Limited
Rob Morgan is the Managing Director responsible for the day to day management of Cisilion. Rob Joined Cisilion in September 2007 from Cisco Systems where he was Operations Director for the Service Providers and Media business in UK & Ireland. Prior to Cisco, Rob had a successful career in the technology and services industry, having spent ten years with Cable & Wireless, culminating in him being appointed Managing Director in 2005 for Cable & Wireless’ Enterprise Development and Mid-Market business. In this role, Rob was accountable for 250 colleagues with annual revenues of £260m.Rob was also Vice President of Global Enterprise Markets where he was responsible for the sales and development of global solutions for Cable & Wireless' global Hi-Tech customers. Based in Silicon Valley, this £200 million business included a full range of desktop solutions including converged solutions, managed LAN infrastructure, content delivery, web hosting, and IP contact centres.
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Azlan UK - a business division of Computer 2000
Azlan is the converged infrastructure expert, the key to unifying communication technologies and the bridge to IP integration.
We enable businesses of all sizes to access the latest technology and infrastructure solutions.
Converged Infrastructure solutions drive business agility, innovation and performance improvements, while reducing risk, complexity and cost.
Unified Communications and Collaboration offer a single solution to managing the growing multitude of communication mediums. Telephony, voicemail, video, email, instant messaging, etc can be integrated into a single, optimised and efficient platform.
Mobile Security The increase in cyber terrorism and the uptake of wireless communication means that protecting data becomes an essential element of a companies IT strategy.
Virtualisation enables a reduction in the number of physical servers (mail, internet, printer, CRM, ERP) a business needs to deploy for its ICT, saving not only the cost of hardware and maintenance, but also significantly reducing datacenter space and power requirements.
Thursday 20 October 1:50 PM - 2:20 PM
Belfast H&SC Trust enhances healthcare with Juniper Wireless LAN
Steven Grimason, Regional Manager for Scotland & Ireland, Juniper Networks
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Within the Healthcare industry, network reliance has always been critical as healthcare solutions are potentially lifesaving. The industry has a greater than ever reliance on Wi-Fi technologies and are deploying applications that push WLAN solutions to their limits, so how far have we come, and what does the future hold? Connecting 22,000 staff across four sites on an 80 acre campus, with a stable, reliable, secure and easy to manage network solution incorporating the seamless integration of the existing wired network is a challenge Juniper was set by Belfast H&SC Trust. Discover how Juniper helped Belfast H&SC Trust, the UK’s largest NHS trust to improve materials management efficiency, reduce cost, enhance voice and data access through its enterprise class WLAN access solution.
Wednesday 19 October 3:10 PM - 3:40 PM
Sega – Collaboration in Practice
Rob Morgan, Managing Director, Cisilion Limited
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Cisilion & Sega worked together over 18 months to deliver the transformational benefits necessary for Sega to execute on their key business drivers. Find out how technology, services and support enabled true collaboration and the tangible results obtained.
Thursday 20 October 10:30 AM - 11:00 AM
David Organ, Technical Account Director – Virtualisation, Twin Technology LTD
Pritam Patel, Account Director, Twin Technology LTD
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A long time ago in IT departments not far away a strong and unshakable industry kept PCs and Servers safe across the galaxy. But the evil cloud empire, obsessed with driving down costs and disrupting all that is good in the IT world, grew and spread concern using its new superweapon; the Data Centre. This tale of courage and inspiration looks at how Cloud and IT have combined to create a new force; IT-as-a-Service.
Wednesday 19 October 10:30 AM - 11:00 AM
NetSumo – Can fast and reliable network Infrastructure be cheap?
Alex Cruz Farmer, Managing Director, NetSumo Limited
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Whilst understanding business’ requirements and building individual solutions remains NetSumo’s mission, when specifying NGN solutions we have long believed in the ‘Select 2’ rule. Building a fast and reliable network is never going to be cheap. Placing the emphasis on just price and reliability, will likely result in a network which does not perform as required. Through deployment of the latest technologies and partnerships with industry leaders like Brocade and Cisco, we are now able to reveal that FAST, RELIABLE, yet AFFORDABLE networks are available TODAY. Come and discover how we changed network deployment at Gradwell.com.
Thursday 20 October 10:30 AM - 11:00 AM
Mark Simpson, SME IT Channel Sales Manager, RIM Europe
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Discover the latest in BlackBerry handsets, software and apps
Thursday 20 October 1:50 PM - 2:20 PM
Virgin Media Business beyond the connectivity....
Aaron Banks, Business Manager, Virgin Media Business
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You have heard about the network capability of Virgin Media Business now come and find out how we are helping our customers beyond the network connectivity. The seminar gives you a flavour of how to differentiate in this difficult economic climate. Also it demonstrates how Virgin Media Business is helping to enhance our end customers lives.
Thursday 20 October 2:30 PM - 3:00 PM
MTI Technology – tackling the big Cloud questions
Richard Flanders, Product Marketing Director, MTI Technology Ltd
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Can YOU trust the cloud with your data? IT professionals constantly need to balance data availability & security with overall infrastructure cost and future changes in technology. Questions like: How can you be sure that their data secure and always available?How can you ensure that the cost models for Cloud stack-up? How can you decide if upgrading existing infrastructure solutions isn’t a better option? What can MTI provide to customers in the Cloud space?Where are the pitfalls – how can you avoid them?These questions need answering! Join MTI to see what we learned so far and how we can help you address today’s challenges.
Wednesday 19 October 1:50 PM - 2:20 PM
Defining the use case for Video & Collaboration at Great Ormond Street Hospital for Children
Bren Adams, Head of Solutions, Block Solutions Ltd
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Great Ormond Street Hospital for Children have always been pioneers within Health. In partnership with Block Solutions they have now put in to practise their future vision for High Quality Video & Collaboration services, enabling them to transform the way that they work and operate in Theatre, Clinical Health, and Consultation.This briefing will share with you their objectives, challenges and outcomes that are helping them become the hospital of the future.
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